Make your booth stand out without breaking the bank
Grab your name tags; it's Trade Show season! Are you prepared?
Do you have the trade show materials needed to draw attention to your exhibit booth? How do you plan to keep visitors actively engaged while at your trade show display booth? Is your message clearly displayed? Do you have memorable takeaways?
These days, it's not as easy as sitting behind a table and waiting for attendees to stop by. You need something eye-catching or unique that will draw guests to your trade show booth, attract attention, and keep them engaged. Your expo booth will look professional when you outfit it with custom trade show displays.
Exhibit Booth Essentials
Making a lasting impression is crucial if you plan to showcase your business or products at the next trade show. Below are the "must-have" trade show materials that can transform your exhibit space into a visually captivating and engaging area.
From eye-catching banners and trade show displays to informative brochures, each item is pivotal in attracting visitors and effectively communicating your brand story.
Whether you're a seasoned exhibitor or a first-timer, we'll equip you with the knowledge to create a memorable and successful exhibit booth.
Table Covers
Attention to detail is crucial when it comes to creating an impactful trade show booth. Table covers, such as throws or runners decorated with your brand, are a fantastic way to infuse professionalism and brand identity into your space.
If you don't have the budget for a custom table color, go with white or black to keep your space looking clean and neat, and it can be just as effective. These colors not only offer a clean and neat appearance but also serve as a versatile backdrop that spotlights your displayed items or print products.
Remember, a well-chosen table cover can significantly elevate and transform the overall look of your booth, making it inviting and memorable for visitors.
Deluxe Retractable Banner Stand
Having attractive and clear messaging is important to grab the attention of attendees walking past your booth.
Among the many options, a deluxe retractable banner stand is a popular choice to help you achieve this goal. It's lightweight and portable and has a sleek and stylish design, making it perfect for both indoor and outdoor events.
Based on our experience, we recommend using two deluxe retractable banner stands for each end of your trade show display. This will help you cover a larger area and create a more significant impact on attendees.
Pro Tip: Placing a QR code on your banners can be a great way to provide additional information to attendees who might be too busy to stop by your booth. They can scan the code to access your website or any other relevant information, making it easier for them to remember your brand.
These products are a great way to make your booth stand out at trade shows. With a bit of creativity and planning, you can create a compelling message that can attract more visitors to your trade show booth and help you achieve your marketing goals.
Banner with Grommets
Using a is an excellent choice for your exhibit booth. It's super easy to hang behind your table and instantly makes your display space stand out.
With its durable grommets, you can hang it securely and quickly with no fuss. Put your logo, a catchy message, and your brand colors on it, and you've got yourself an eye-catching backdrop that'll draw people in.
It's not just about looking good – it's a practical, cost-effective way to make your booth memorable and inviting at any trade show.
Eye-Catching Banner Booth Displays
One effective way to make your trade show booth stand out among competitors is by using a prominently visible banner. A well-designed banner can attract the attention of passersby and leave a lasting impression, even on those who don't directly interact with your trade show booth.
It should be strategically placed at a visible height and feature bold, clear messaging that reflects your brand and the products or services you offer. It's also important to make sure that it's visually appealing and professionally crafted, with high-resolution graphics and colors that match your brand's identity.
Custom Roll Labels
Roll labels or stickers are a handy item to bring to your trade show. They're like these little bundles of branding magic. First off, they're super versatile – you can stick them on just about anything, from brochures to product samples, making your brand name travel far and wide.
They're also incredibly convenient. Since they're on a roll, it's easy to carry them around and peel off as many as you need whenever you need them. Plus, they're a cost-effective way to make a lasting impression.
People love freebies, and a cool sticker can end up on laptops, notebooks, or water bottles, keeping your brand in sight long after the event ends. It's a small, smart way to spread the word about your business in a fun and memorable way.
Premium Business Cards
As an exhibitor, having premium business cards on hand is important. Think of them like your little networking sidekicks. They're not just pieces of paper but physical reminders of who you are and what you offer.
When you're meeting a lot of people at an event, conversations can easily blend together. But when you hand someone your business card, you give them a tangible piece of your brand to take home.
It's a classic, personal touch in our digital world, and people often appreciate the gesture. Plus, it's a quick and easy way to exchange contact info – no fiddling with phones or worrying about typos!
If you already have business cards, it's a good time to update them. You can refresh your branding, update your contact information, and add a unique element to make a lasting impression.
Tip: To help make your business card design stand out, focus on its shape, thickness, texture, and glossy finish. Go beyond the traditional rectangle and try square or slim cards to catch the eye. Thicker cards feel more substantial and convey a sense of quality and importance.
For texture, consider options like spot UV, which adds a glossy, coating to certain areas, giving your card a tactile and visual contrast that's hard to miss. And don't forget a QR code – it's a great, modern way to link directly to your website and highlight a product or service, making it easy for new contacts to find you and your work.
Read More: Creative and Alternative Uses for Business Cards
Business Flyers or Brochures
If you plan to participate in a trade show, it's important to understand that just having old flyers won't cut it. Instead, it's important to tailor your flyers to the audience you'll be connecting with while also keeping the trade show's theme in mind.
Attendees are more likely to remember the trade show for months to come. Additionally, if your flyer is related to their experience at the trade show, it's easier for them to connect you with it.
Consider researching your target audience in advance and understanding their interests, pain points, and priorities. You can create flyers that speak to their needs and desires, making your trade show booth more attractive and memorable.
Remember that your flyers reflect your brand, so it's important to invest time and effort in designing them with a professional and engaging look and feel. Doing so will increase your chances of standing out from the crowd and making a lasting impression on your potential customers.
Tip: Whether a one-sided 8.5x11 flyer or a trifold brochure, be sure that the content is educational and includes all contact information.
Custom Business Notepads
Having branded notepads at your trade show booth is not just about handing out another item with your logo; it's about creating a meaningful connection with your attendees. These notepads serve as a subtle yet effective reminder of your brand long after the event has concluded.
When an event attendee uses your notepad in their daily life, whether at the office or jotting down personal reminders, they are constantly reminded of your brand and their experience at your exhibit. This repeated exposure is a gentle nudge about your products or services, keeping your brand "top of mind."
Tip: In the hustle and bustle of an exhibit, where attendees are bombarded with information and conversations, having a notepad to write down key points, contact information, or even personal reminders is especially helpful.
Fun Options to Include
Participating in activities can make your trade show booth a traffic-stopping destination.
Think interactive games, unique giveaways, photo opportunities, and themed decorations. These items not only attract visitors but also create a lively and enjoyable atmosphere, encouraging engagement with customers and making your brand more memorable.
Spinning Prize Wheel
A spinning prize wheel can be an excellent addition to your booth or event. It adds a fun and interactive element to the experience, attracting attention to your booth and keeping attendees engaged while you speak to them.
The louder, the better! The more noticeable it becomes, the more effectively it can draw in potential customers or participants. Whether you want to give out small prizes or use them to gamify your booth, a spinning prize wheel can be a great investment for any event or marketing strategy.
Promo Products
Everyone enjoys free things; this is a universal fact. When preparing for your next trade show or conference, consider making custom gifts like stickers, pens, koozies, mugs, tote bags, t-shirts, pins, and even hand sanitizer bottles.
They can all include your business name, tagline, and color scheme, which can be printed on these items. If your promo product is a hit, it will attract visitors to your booth and introduce them to your service or product.
There are so many options these days for custom promo products that fit any budget. Pick products that fit your demographic and something that you would use yourself.
Fun Snacks
If you are looking for a quick and tasty snack, you can keep a bowl filled with a variety of delicious options. You could choose from a range of sweet treats such as candy, wrapped chocolates, or even individually wrapped bags of chips. They are easy for attendees to grab on the go.
Having a selection of readily available snacks can help satisfy cravings and keep energy levels up throughout the day.
More Tips for a Successful Trade Show
Preparing for a trade show as an exhibitor can be a busy yet exciting time. Below are some helpful tips to ensure you're ready:
Plan Your Booth Design Early
Start designing your booth well in advance. Focus on making it inviting and reflective of your brand. Consider factors like signage, display materials, and layout.
Order in Advance
Be sure to order everything well in advance. Delays are sure to happen, so give yourself plenty of time to gather and order anything for the trade show.
Technical Requirements
Do you have any electronics or items requiring cables? Check with the venue if they provide sockets or if they have restrictions. Also, make sure everything is fully charged.
Set Clear Objectives
Define what you want to achieve at the trade show. Whether it's generating leads, networking, or launching a new product, having clear goals helps focus your efforts.
Follow-Up Strategy
Plan how you will follow up with leads after the trade show. This might include email follow-ups, calls, or sending additional information.
Traveling with Booth Items
Decide how you will be bringing all your things with you. Do you need to ship them? Can you bring them on a plane if you're flying? Do you have a plan for carrying them all, or do you need a wagon?
Promote Your Participation
Use social media, email newsletters, and your website to announce and highlight your participation. It can increase traffic to your booth and create buzz around your brand.
Communication
Get to know your booth neighbors! Talk and be friendly (even if they are a competition). That way, if you need to leave your booth, they can watch it for you and make sure you extend the same offer.
Most importantly --> smile and have fun!
Final Thought
Maximizing event visibility is crucial, and the right print materials are pivotal. Each element contributes to making your booth stand out, from eye-catching business cards to bold banner stands.
The key is to blend creativity with strategic placement, guaranteeing that your display attracts attention and effectively communicates your brand message.
Successful trade show participation is about making lasting impressions, and well-chosen print materials are your silent ambassadors in achieving this goal.
At PrintCartel, We have a number of exhibit trade show booth essentials for your next trade show event to stand out from custom banners, brochures and flyers, postcards, and premium business cards. We offer products that turn heads and attract attention from the competition at virtually any event you attend. Come check us out and see how we can help!
