The business card. It is a small yet effective marketing tool. The card has many uses, from business to marketing to promotional use. It's a staple for any business. But, there's usually a missed opportunity when designing the business card. The back of the card, of course!
It tends to be left black, and it can provide more space to showcase you and your brand. But many people wonder what to put on the back of a business card.
Below are just a few ideas for making the back of your business card stand out.
Include a Q.R. Code
There is a limited amount of space on business cards. Using a Q.R. code, you can create a quick and easy way for people to access your information.
Instead of just handing out your cards, take the guesswork out of potential clients and customers by giving them a direct line to your business. That's exactly what a Q.R. code can offer. By adding a Q.R. code, you can quickly and easily send them to learn more about you and your business, place an online order, view a promotion or contest, or book an appointment with a simple scan of their phone.
Lists of Top Products and Services
The back of the business card provides an excellent opportunity to highlight some important information. Without overdoing it, list a few products or services the business offers. This is a great way to provide customers with top items you and your company can offer them.
It can also be a reminder of what you provide. Without specific details on your card, potential customers are more likely to forget who you are and possibly discard your card.
The back of the business card offers this functional space without compromising white space and having to be concerned about clutter. Just make sure you list the top services and best-selling products. You can always include your website, directing customers to view your products or services.
Provide a Special Offer
It's difficult to overlook a business card that offers discounts or free gifts/services. We all love coupons and discounts, so why not turn the back of your business card into a coupon?
Once you have decided what to include, you can entice potential customers to try those products or services by offering a discount or a free sample. Just make sure it's relevant and compelling.
Did You Know: 80% of people mentioned they tried a new brand because they offered a discount.
For example, we've seen businesses order a small amount of business cards designed and printed specifically for a trade show or event. This allows them to showcase a product or service that would be of interest to the attendees.
Social Media Profiles
There are many social media platforms. Depending on which one you are actively using, if you tried to include all of them on the front of your business card, it would quickly become cluttered with links. The back is the perfect location to include them. You can include the logo of each and your social media handles.
From small business owners to freelancers, adding these profiles can help increase brand awareness and recognition, allow potential customers to understand your business better, be another way to communicate, and develop a connection to your brand.
Testimonials and Reviews
Adding positive testimonials and reviews, especially from other experts in your field, can be a powerful tool for attracting new clients. People are more likely to trust a business based on what others are saying, especially if they have had a great experience. This is known as social proof.
Did You Know: According to a study, 88% of consumers trust online reviews just as much as personal recommendations. And even more surprising, 70% of people are willing to trust a recommendation from someone they've never met.
Highlight Your Portfolio
The back of business cards can be used to highlight your portfolio. List two of your best projects. Then, the back of the card becomes a mini portfolio. Other professionals, including graphic designers, photographers, and illustrators, can benefit from this option as they understand the power of images.
It's even a good idea for other industries. There are always creative ways to showcase examples of your business and work. For example, a realtor can include housing statistics that resonate with your clientele. This creative design can create a lasting impression. The recipient can quickly understand the value of your business and become a customer.
Related Blog: Mastering the Art of a Business Card Design
Referral Program
Adding incentives to the back of your business card can be a successful strategy for increasing brand awareness and attracting customers. These incentives can include "Save 10%" and "But One, Get One Free" when the customer shows the card making the purchase. Make sure you have the program set up so you can track its success. It's a creative way to attract new customers while growing your brand.
Did You Know: Five to 15% of new customers are acquired through a referral program. Plus, friend referrals are the most successful marketing tool U.S. small businesses use.
Fun Facts or Basic Life Tips
People will keep your cards if they find the information on them valuable, useful, or helpful in their daily lives. Why not share some of your expertise related to your industry on the back of your cards? It will depend on your industry on what to include, but below you can get an idea:
- Include quick tips for budgeting or saving money
- CPR instructions for medical-related businesses
- Toll-free help hotlines
- Tips on how to relieve stress and anxiety
- Healthy eating tips
Final Thought
As you can see, there are a lot of ideas on how to turn the blank space on the back of your card into something useful.
If you're looking for a business card that's as unique as you are, look no further than Print Cartel. Contact us, and we'll help you showcase your business's personality and highlight what sets you apart.
Are you struggling to create a custom look? Don't worry! Whether you are a small business, a large corporation, or a team of one, our design team can help you create your perfect card.
Resources:
[1] Ceci, Laura. “Mobile QR Scanner Usage in the U.S. 2025.” Statista, 28 Feb. 2023, www.statista.com/statistics/1297768/us-smartphone-users-qr-scanner/.
