When designing the perfect business card, one critical factor often goes unnoticed: the choice of card stock. The choice of paper is important for your card's look, feel, and durability and the way it showcases your design.
Whether you're an entrepreneur or a small business owner, understanding the nuances of paper quality, weight, texture, and environmental impact can significantly elevate the professionalism and appeal of your business cards.
It's not just about choosing paper – it's about finding a piece of your brand's heart and personality that really pops among all those ordinary cards out there.
Below, we'll explore the world of business card paper, providing insights to help you make the best choice for your brand's first impression.
Understanding Card Stock Weight
Knowing the weight of paper used for business cards is important as it affects the card's feel, durability, and appearance. Heavy and thick card stocks generally represent higher quality, ensuring durability and positively impacting potential customers.
When choosing the right weight for your business card, there are typically two options to consider: Standard or Premium.
Did You Know: One point is equivalent to 1/1000th of an inch. Therefore, a 16pt business card stock is 16/1000 of an inch thick.
Standard Weight:
This weight, which typically ranges from 14PT to 16PT, is a popular choice because it offers a balance between durability and flexibility. The weight of the paper used for business cards is also suitable for other items like hang tags and trading cards.
Premium Weight:
If you're looking for a weight that feels more like a premium business card, consider a heavier stock+finish option, typically ranging from 17PT to 19PT. This weight is slightly thicker than the standard card, giving your business card a more substantial feel without being too bulky. It's an excellent option for those who want to make a lasting impression with their business card.
There are also heavier-weight options. These cards typically range from 20PT to 24PT (and above, including ultra-thick business cards at 32PT) points or higher, and offer a premium and sturdy feel that can really stand out from the competition. They're perfect for high-end businesses or for those who want to leave a lasting impression on potential clients or partners.
Classic Business Card Paper Stock
Classic business card paper stock typically includes the following options: 14PT, 16PT, and 100 lb. gloss cover paper. The 14PT and 16PT thick. These options offer a balance between durability and a professional feel, with 16PT being slightly thicker and sturdier than 14-point.
The 100lb. Gloss cover paper is slightly thinner with a glossy finish, offering a sleek and polished look. This combination of weight and finish in these types of card stock contributes to the classic style and feel.
Note: The 100 lb gloss cover is a less thick option than 14PT and 16PT paper.
100LB Business Cards
100-lb business cards are a practical, cheap (meaning cost-effective) choice for many businesses. They are crafted from paper that weighs 100 pounds for every 500 sheets of standard size. This specific weight makes these cards both durable and lightweight, ideal for professional use, and perfectly suitable for a convenient and affordable business card. While less thick than some premium options, they offer a nice balance of sturdiness and affordability.
The choice of paper for business cards depends on individual needs and industry standards. However, they are perfect for companies or freelancers who need a lot of cards for everyday use or are just starting out and want to make a good impression without breaking the bank.
14PT Business Cards
14pt card stock is popular, especially for business cards and postcards. Its overall use stems from its optimal thickness, offering a sturdy feel without being too bulky. 14pt card stock is a versatile and practical choice for various printing needs, offering a perfect blend of quality and functionality.
When you need to print a large quantity of business cards, postcards, flyers, or any other print product, choosing 14PT card stock is a great option. These affordable and durable card stocks are perfect for mass distribution.
With 14PT, you can add various printing features such as Spot UV and Inline Foil. Its thickness and durability make it an excellent choice for these features, enhancing the visual appeal of the cards. The sturdy card stock holds up well to the added layers and textures these features bring, making it an excellent choice for creating high-quality, eye-catching business cards.
16PT Business Cards
This luxurious-looking card stock is slightly thicker than the 14PT, offering a more premium feel compared to thinner options. This extra thickness adds a sense of luxury and durability, making them especially popular for businesses wanting to make a strong, professional impression.
The sturdy 16pt card stock also makes it suitable for various printing techniques and finishes (Stamped Foil, Spot UV, Raised Spot UV, and more), enhancing its appeal for high-quality, standout business cards.
Printing on these cards produces high-quality color finishes, particularly when double-sided prints are needed. The paper's thickness holds the ink well, resulting in vivid and clear colors on both sides.
Note: While 16PT and 14PT card stock might look similar at first glance, the real difference is in the feel!
16PT Premium Matte Business Cards
If you're looking for a sophisticated and professional look, the matte option is great. The matte finish provides a smooth, non-glossy surface that is elegant and less prone to fingerprints and smudges compared to glossy finishes.
This card stock perfectly balances a high-quality feel and practical handling. The premium matte finish is particularly appealing for professionals in industries with a subtle business card design, such as law, finance, and consulting, is preferred. It helps convey a sense of seriousness and professionalism.
32PT Thick Business Cards
Choosing an ultra-thick business card is the perfect option if you are looking for a durable card that makes a bold statement about yourself or your brand. The exceptional thickness of these cards gives them a luxurious, high-end feel that can set a business apart from competitors.
This type of card is ideal for industries where a strong, distinctive brand image is essential, such as luxury goods, high-end professional services, and creative industries. The substantial feel of 32PT cards is likely to leave a lasting impression, making them a memorable choice for businesses that prioritize standing out in their market.
Upgrade to Luxury Business Cards
Choose luxury business cards when you want the material to reflect your brand as powerfully as your design. At Print Cartel, we actively offer a range of options in sizes, textures, and thicknesses to elevate your brand. Our card selection is tailored to meet various business needs and preferences, ensuring that each card reflects your business's unique identity and brand.
Kraft business cards are unique with their natural brown color and recycled texture. They can incorporate white ink printing on 18PT cardstock, making them stand out and leave a lasting impression.
On the other hand, the 100LB linen cards have a raised texture, creating a distinctive and captivating feel. Pearl business cards are also an excellent option, with a 14PT pearlescent effect that adds a shimmering and unforgettable touch to your card.
Final Thought
Choosing the right business card is about finding the balance between thickness, cost, and brand identity. At Print Cartel, we understand this balance and can help you select the best options to create the desired impression.
Our options include everything from luxury business cards with a thicker, richer feel to simpler, cost-effective options, ensuring we cater to every preference and need. Whether you're looking for a card that radiates luxury or a straightforward yet professional, we've got you covered. Let us help you create a business card that truly reflects your brand's identity and values.
